North Ave. Renaissance Continues as Shepherd's Bar Is Sold
New owner coming in, with a plan in his head if not in his hand, to upgrade sports bar setting into something more like what BelAir Cantina has in mind.
Some East Tosa advocates have been saying for more than a year that the day was coming when business people would be climbing over one another to get into reviving North Avenue before commercial real estate prices skyrocket.
No one much listened until the popular Mojofuco Restaurants group announced it was buying the former Aqua Terra tropical fish store property at 68th and North to rehabilitate it as a trendy Cali-Mex restaurant called BelAir Cantina.
Now, Shepherd's Sports Bar, at 6715 W. North Ave., is being sold to another east side Milwaukee restaurant owner who is quickly buying in to the property with a business plan that's down the road and, so far, all in his head.
Martin Beadoin, owner of the Red Dot, 2498 N. Bartlett Ave. on Milwaukee's east side, said that he will continue to operate what is now Shepherd's as is, but under the new name Sherbrook, until his long-range plan is developed.
One thing is clear: He's got an inspiration.
"There's going to be some kitchen work, and we'll probably take out all the pool tables," Beaudoin said. "We're leaning more toward restaurant, but we'll definitely still have a bar in there.
"It'll be an extensive restoration – similar to what the BelAir Cantina is going to do, but a different business model."
Beaudoin said the property sale, which closes Dec. 19, includes a neighboring laundry, and he intends to incorporate it into an expanded Sherbrook restaurant and tavern.
Beaudoin had come before the city's Legislation, Licensing and Communication Committee to request the transfer of Shepherd's liquor license to him under the name Tosa Foods LLC, which passed unanimously.
The beginning of a tidal wave of business?
Ald. Bobby Pantuso of the neighboring 5th District on the north side of The Avenue, as some are starting to call it, has been preaching like a prophet that commercial values would be going up and those who got in early would be winners.
"People are looking at BelAir and saying, 'What do they know that I don't know,'" Pantuso said. "Once they figure it out, that this is the new east side, no one is going to want to be last. It's going to be a tsunami."
Ald. Joel Tilleson, also of the 5th District, has said that he's been contacted by plenty of people wanting to know what was going on with North Avenue – and what properties were available.
Whether Beaudoin will win remains to be seen, but the Shepherd's and Wauwatosa Laundry properties represent a substantial chunk of a block in the heart of the renaissanance.
The upcoming BelAir Cantina is less than a block away, the newly refurbished Rosebud Cinema is one door beyond that, and across the street from them is the new Parisian-inspired Rocket Baby Bakery.
A bit farther to the west is pioneer Cranky Al's at 69th and North, and just beyond it is Il Mito, also a North Avenue pioneer and the first fine dining restaurant to take hold since Jake's left.
The trend continues, especially in the 7200 block of North, where Fattoni's set up on the north side of the street, taking over from Venturi's without a hitch, and where North Avenue Grill and Signature Sweets have opened this year.
Lady in Red, an upscale "gently used" resale shop will open Dec. 1 in that block.
Well to the east of the soon-to-be Sherbrook is Juniper 61, and of course no one should forget that the big Blockbuster property didn't stay shuttered long before it reopened as a new O'Reilly's Auto Parts store – not everyone's first choice, but a solid, long-term business that has already been accepted, along with its 15-year lease.
All in all, long-term vacancies are disappearing and any vacancies are being snapped up in East Tosa.
Shepherd's-Sherbrook, like Blockbuster-O'Reilly's, is the latest example of a non-vacancy – a property turning over, overnight, and reopening as something potentially better.
Jon Anne
7:14 am on Wednesday, November 14, 2012
We're all very excited over here in East Tosa. We opened North Avenue Grill in late April and can feel the energy in talking to our customers. Perceptions are definitely forming quickly that East Tosa, anchored by this stretch of North, is becoming a destination. Thanks to everyone who has worked tirelessly to get the ball rolling.
Random Blog Commenter
9:48 am on Wednesday, November 14, 2012
I do caution you, Mr. Price, that when you run down all of your favorite businesses like an advertisement section that you don't leave a few out such as Cosmos and Ono Kine Grindz or even No.1, all of which are as much a part of an improved North Ave as the ones that you mentioned.
The larger commercial spaces on North Ave have always been fine with regard to picking up replacement businesses, but this series of upgrades is a very positive thing. They bring a new level of money to the table.
The true test of North Avenue as a destination is when someone buys the business blocks that have all the small-space shops that constantly turn over or are always vacant. It will take some vision and cash to make them into something that an anchor business would want to move into.
It's too bad more isn't being done in the city of Milwaukee between 60th and 55th. That would make a nice gateway into Wauwatosa. Unfortunately, lack of significant activity there makes it harder for North Ave west of 60th to reach its full potential.
Best of luck to the Red Dot folks.
Courtney
10:13 am on Wednesday, November 14, 2012
This is so aweseome! I've lived in the Enderis Park neighborhood just North of East Tosa for over 8 years - only Cranky Al's was open when we moved into our neighborhood. To see all of these great places open within walking distance of our house has just been amazing, and looks like it will soon really take off!
Julie Terwelp
11:43 am on Wednesday, November 14, 2012
Yes, don't forget about Ono Kine Grindz and Cosmos. I'd like to add U-Turn consignment shop too!
Jim Price
2:51 pm on Wednesday, November 14, 2012
Admonishment accepted. I wasn't trying to give a comprehensive directory of businesses on North Ave., or play favorites, but was giving a sampling of the businesses that I think have been most transitional, transformational and innovative in reviving East Tosa. Certainly Ono Kine Grindz should have been included among those – how many neighborhoods in the Midwest can boast a Hawaiian gift and snack shop? As for places we like and respect, Cosmos, No. 1, U-Turn and many more would rate mention. I shouldn't have left out Ted's! Talk about pioneers – in business for 70 years.
And all these are only among restaurants, cafes, bakeries and the like. We should also thank the dozens of solid businesses that have come and stayed on North Avenue. O'Gorman's Auto springs to mind.
The point is simply that good thing are happening, but so as not to leave anybody out, and since I can't name them all, here is the link to the East Tosa Business Directory: http://easttosa.org/directory/
marlene mitton
6:02 pm on Wednesday, November 14, 2012
That sounds good for the north ave folks but how about the corner of wauwatosa and clarke street. There sits an eyesore that was once a going business because of the busy corner that it is on. I'm sure that would be profitable for some other business. Right now it is a poor advertisement for Wauwatosa. Take a look at it. There was a fire there, tarp blowing all over. Give us our neighborhood back again.
Jim Price
8:38 pm on Wednesday, November 14, 2012
marlene, you refer to the infamous dry cleaning building. I have been there, I've got pictures of it, with the fire damage and all. Unfortunately, it's a Superfund site, so contaminated with chemicals from when it was in business that nobody wants it.
But the city did get remediation funds in a federal grant – still has them. But the owner won't give up the property even though he can't sell it. The city has been trying for several years to take it away from him, but that's hard to do. Nobody in their right mind would buy it as is.
jbw
6:16 pm on Wednesday, November 14, 2012
I'm partial to Chinese Pagoda - the oldest Chinese restaurant in the region and one of few businesses in the area that isn't new. They don't seem to do a great job of self-promotion, since I've never seen anyone mention them anywhere except for myself.
Random Blog Commenter
2:38 pm on Thursday, November 15, 2012
I enjoy the Chinese Pagoda also, as well as long-time neighborhood places like Ted's and Walters. As much as the new places are fun, I also enjoy the old school places that keep it real and are easy on the pocketbook. These folks carried North Ave for years and deserve our continued business.
Jon Anne
5:37 pm on Thursday, November 15, 2012
Maybe I'll see you at Walter's some time - I practically have my own stool. ;-)
And that's what makes Walter's great: they make everyone feel welcome. Plus they have an awesome staff and their bar food is classic and always tasty. LOVE their BLTs.