Shop Local in Tosa on Small Business Saturday
Just what is Small Business Saturday, and why should you support it in Wauwatosa?
Big name national retailers, and Wauwatosa has plenty of them, take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.
On Cyber Monday, online sellers lure buyers out of their communities all together and onto the Internet for bargains.
But what about those mom-and-pop businesses all over Wauwatosa and beyond that are the backbone of America’s economy? Just when do they get their day?
That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born.
Small Business Saturday is “a day to celebrate and support small businesses and all they do for their communities,” the U.S. Small Business Administration explains on its website.
American Express gets the credit for founding the shopping holiday, which got its official start on Nov. 27, 2010, according to the Small Business Saturday Facebook page. Celebrating its third year on Nov. 24, the event drew over 100 million people last year, according to the Small Business Saturday website.
Locally owned business across the country now take part in Small Business Saturday, offering their own deals to rival those offered the day before on Black Friday.
To find retailers in Wauwatosa – there are about 100 of them – that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in Wauwatosa or your ZIP Code.