Full-Line Nordstrom Store Coming to Mayfair Mall

Sought-after department store will site its first Wisconsin store in Wauwatosa.

Seattle-based Nordstrom on Thursday announced plans to open its first full-line store in Wisconsin at Mayfair Mall in Wauwatosa, the largest mixed-use shopping center in Wisconsin.

The company plans to open an approximately 140,000-square-foot, three-level store by fall 2015. Nordstrom will join Macy's, Boston Store, Crate & Barrel, the Apple Store and other major names at Mayfair.

The store will be a new structure attached to the mall along the southeast side, between Boston Store and the office center, said Mayfair general manager Steve Smith.

"There is now an entrance there, which will be changed and widened inside the mall to accommodate Nordstrom," Smith said. "And, we'll be adding a parking structure roughly between it and Boston Store, just east of Boston Store, really."

As to the announcement, Smith said, "It's a great opportunity for Mayfair and the whole region – a wonderful luxury department store that, added to all the other fine retailers we have, will satisfy our guests with a great shopping expericence."

"We've heard from customers in the Milwaukee area for years that they would appreciate a store in their community," said Erik Nordstrom in a media release. "We're glad we have an opportunity to serve our customers, as well as those new to Nordstrom, in such a strong location as Mayfair."

Mayfair is home to more than 160 retail brands including the anchor Macy's and Boston Store department stores. The mall is owned and managed by General Growth Properties.

"GGP is a terrific partner for us," Nordstrom said. "They operate great shopping destinations with a quality tenant mix. That's important to us in terms of giving customers a reason to shop at one particular location over another."

Nordstrom Inc. is one of the leading fashion specialty retailers based in the United States. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 240 stores in 31 states, including 117 full-line stores, 119 Nordstrom Racks, two Jeffrey boutiques, one treasure&bond store and one clearance store.

Nordstrom also serves customers through Nordstrom.com and through its catalog sales. Additionally, the company operates in the online private sale marketplace through its subsidiary HauteLook.

Wauwatosa mayors present and past were excited by the news.

"Having a Nordstrom store at Mayfair has been a pent-up desire for a very long time," said Mayor Kathy Ehley. "It's fantastic for Mayfair and for the whole Mayfair Road corridor.

"I really appreciate all the analysis and scrutiny that Nordstrom put into this decision. It's going to be a draw for Wauwatosa from all over the region."

Former Mayor Terry Estness, now the executive director of the Wauwatosa Chamber of Commerce, echoed those sentiments and more.

"I'm thrilled on many levels," Estness said, "as someone who has wanted a Nordstrom store here for what it does for Wauwatosa, and as a long-time Nordstrom customer myself."

Estness said she often makes the trek to the Nordstrom's in Oak Brook, Ill., and can't wait to have the line here.

"Our demographics are a wonderful fit for Nordstrom and it's a wonderful fit for Mayfair," she said. "It continues to position Wauwatosa as the place to be, a destination for people to shop, to visit, to live, to work.

"It's another jewel in the shopping crown of Wauwatosa, and tremendous news for the whole retail sector, throughout the region. This is going to be such a driver, drawing people in who will be looking for a place to have dinner, or even to stay overnight because they're going to be planning a shopping weekend."

Both Estness and Ehley said that they had been aware of a strong interest from Nordstrom to get into Mayfair dating back to when Estness was mayor and the Macy's store was occupied by Marshall Field's. Neither was aware of just what finally broke the ice.

"Nordstrom mirrors GGP's goal to provide an unparalleled experience for our customers and the community," said Sandeep Mathrani, CEO of General Growth Properties. "Their reputation, quality merchandise and exceptional customer service complements GGP's retail strategy.

"We're excited to provide shoppers with yet another sought-after retail option at Mayfair."

Karen Hudachek McNeely November 29, 2012 at 07:54 PM
Awesome news, but where are they going to put it???
Andy Smith November 29, 2012 at 08:01 PM
This is great news. Now Mayfair REALLY needs to fix its serious parking problems on the west side (Highway 100/Mayfair Road side) of the store, even if Nordstroms is to be located on the north, east or south sides. With as strong and large an addition to the mall as this, it's time to construct a well engineered parking ramp and redesign your circulation routes. Without these things, the addition of Nordstroms is BAD news.
LaDy In RED November 29, 2012 at 08:04 PM
YES!!! Wauwatosa is a great place for this store!!! Can't wait!!!!!!!
LaDy In RED November 29, 2012 at 08:05 PM
Yes more parking is needed!!!!
Jim Price November 29, 2012 at 08:08 PM
Trying to figure that out right now. New structure, but not clear whether attached or free-standing.
Jim Price November 29, 2012 at 08:37 PM
Ha! LaDonna, you were the first person I thought of when I got this news!
acroyear November 29, 2012 at 11:27 PM
Hop on the Route 21 bus at 45th and North and head west to your destination. Nordstoms: where urbanites can shoplift in style.
Jim Price November 30, 2012 at 12:20 AM
acro, your race-baiting has always been tiresome, juvenile and offensive, but now it looks just foolish. You couldn't stuff a sock in it at least until the rest of us in Wauwatosa were done celebrating this wonderful piece of news?
greensheet November 30, 2012 at 12:39 AM
I believe that the new structure will be attached to the mall, covering up the somewhat dated and "back door" looking part of the building. This addition to Mayfair will ensure that this mall will be around for a long, long time. How lucky we are to have this property in Wauwatosa!
Jim Price November 30, 2012 at 12:43 AM
Yes, greensheet, I've updated the story considerably since first posted, and Nordstrom will be attached to the very "back door" you mention, on the east side and north of Boston Store. They will also add at least one deck, maybe more, of additional parking east of Boston Store.
jbw November 30, 2012 at 01:55 AM
Yeah, GGP has come back a ways since their bankruptcy a few years ago. I still have a hard time believing there's so much demand for the all the high-end fashion and housewares stuff that dominates the mall - they have to sell a lot to meet the high costs of retail space there. But it's good for our local economy, I suppose. It looks like Nordstrom even sells some items that aren't made in China.
greensheet November 30, 2012 at 02:37 AM
Mayfair is one of the reasons that General Growth Properties is still around. Probably one of their best performing aquisitions. Can't you just imagine the conversation at their board meetings, "So, where the hell is this Wow wa toosa anyway?" Anyone want to speculate as to what may eventually occupy the now vacant Aurora site? Betcha they build another office tower.
Bruce November 30, 2012 at 12:09 PM
Stated clearly in the article: "The store will be a new structure attached to the mall along the southeast side, between Boston Store and the office center."
Bruce November 30, 2012 at 12:11 PM
Stated in the article: "we'll be adding a parking structure roughly between it and Boston Store, just east of Boston Store..."
Betty November 30, 2012 at 01:59 PM
Great. More high-end stuff to get shoplifted. More traffic nightmares. Too bad we don't shop at Mayfair because we have good, respectful, well-behaved high school teenagers who can't go to the mall on weekends when they have free time from sports, homework and school activities, unless Mommy or Daddy will be there to chaperone.
Bob Carver November 30, 2012 at 02:05 PM
I love reading into this a bit. So, what prompted BonTon to finally let up and allow a new anchor to move in? Shame they couldn't have done this for Von Maur at Brookfield Square. Unfortunately Boston Store is becoming old and tired. Had they had the foresight to have a competitive attitude, I think several malls and Boston Store would be stronger for it these days. Now, however, Boston Store will take a big hit when Nordstrom opens.
sashha November 30, 2012 at 04:00 PM
I really am astonished that there are as many *happy* comments and cheering that there will be, yet another, store where people can participate in the (not-so-)great "sport" of shopping, of spending money on "stuff" they don't need, of throwing away money instead of focusing on saving money for the real world. People need to be realistic about their finanaces and not be so gullible to be sucked into the crass commercialism and buy-buy-buy mentality. What sense does it make to keep knocking down perfectly good buildings and then building structures that have to be fit in here & there in the space of parking lots.
Random Blog Commenter November 30, 2012 at 04:36 PM
So don't shop there. I do follow your advice by living several levels below my means and saving for several rainy days. I probably won't shop there either. With that said, Mayfair Mall is the property tax engine of Wauwatosa. Without it our city's tax base would be diminished significantly. The medical complex may be the employment engine of Wauwatosa, but it pays little to no property taxes. That means that everyone else must carry the load. This addition is a sign of Mayfair's economic health and ability to continue to contribute to our tax base. We are fortunate to have the area's top mall.
Ron Abalone November 30, 2012 at 06:33 PM
This store, especially in tandem with the rest of Mayfair and the future Mayfair Collection could intercept and even stop many shoppers from other areas of Wisconsin like Madison, Green Bay, etc. otherwise now heading for Chicago to do their shopping, as well as Milwaukee area shoppers. Sales tax money for Tosa, not Chicago. We need to compete with Chicago, not acquiesce. The Milwaukee urban area alone might not be enough to support Nordstrom's. There were reasons Nordstrom's avoided Miwaukee, the largest metro area in the U.S. without a Nordstrom's presence until now, including proximity to Chicago, blue collar image, and the famous coupon clipping contingent among them.
greensheet December 01, 2012 at 12:32 AM
I was astonished to find out that San Camillo, the upscale living apartments for many of Wauwatosa's semi-wealthy elderly people, pays ZERO property taxes . Sorry to be off topic, but how can that property be exempt from property taxes?
acroyear December 01, 2012 at 01:03 AM
What does race have to do with anything? Says more about you than me, Jim.
acroyear December 01, 2012 at 01:09 AM
It's people like you, Jim, that refuse the acknowledge the increasing crime problem. Go ahead, Jim, play race card. It just shows that you have nothing else to go on.
acroyear December 01, 2012 at 01:11 AM
Jim, you are a typical clueless knee-jerk liberal that has to make everything about race.
Bob Carver December 01, 2012 at 04:18 AM
San Camillo is a not-for-profit organization run by a volunteer board of directors and a foundation sponsored by the International Roman Catholic Order of St. Camillus. Tax exempt.
greensheet December 01, 2012 at 04:25 AM
I could care a less if Jesus Christ was Chairman of the Board. It is sitting on a CHOICE piece of land, takes in untold amounts of money, yet still requires fire and police protection. I will NEVER understand the whole seperation of church and state when it comes to matters like this. I'll bet the ice cream stand that sat there years before had to pony up.


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