Chipotle Mexican Grill has announced the return of its long-standing tradition and popular Halloween fundraiser, the Boorito.
This Halloween, Wednesday, Chipotle will treat customers dressed in costume to a burrito, bowl, salad or order of tacos for only $2 between the hours of 4 p.m. and closing. Proceeds from the fundraiser, up to $1 million, will benefit the Chipotle Cultivate Foundation.
“We have always believed that good food should be affordable and accessible to everyone, and our annual Boorito fundraiser is a great opportunity for customers to enjoy a $2 burrito while supporting a great cause,” said Steve Ells, founder, chairman and co-CEO of Chipotle.
“By using this program as a fund-raiser, we have already raised $2 million to support farmers and organizations that make sustainable and humanely raised food possible, and we’ll add to that total this year. It’s a great way to celebrate Halloween by doing something good.”
To help support its Boorito fund-raising program, Chipotle has released a short film featuring comedian Rob Riggle. Riggle is best known for his work as a correspondent on Comedy Central’s The Daily Show from 2006 to 2008, and his appearances in such films as "The Hangover," "21 Jump Street," "The Other Guys" and "Dr. Suess’ The Lorax."
In the film, Riggle engages in Halloween hijinks – stealing candy, TP-ing the neighbors’ houses and wrecking a police car – before arriving at Chipotle to redeem himself by purchasing a $2 burrito to benefit the Cultivate Foundation. The film’s tag reminds customers to do something good this Halloween.
To participate in the fundraiser, go to any Chipotle restaurant between 4 p.m. and closing on Oct. 31 dressed in costume and purchase any Chipotle menu item for only $2.
The Wauwatosa Chipotle restaurant is located at 2711 N. Mayfair Rd.
Participants in this year’s fundraiser are invited to also enter the Chipotle Costume Contest for a chance to win $2,500 and other prizes. For more information and contest rules, please visit chipotle.com/boorito.
Proceeds from Boorito – up to $1 million – will benefit the Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues.
The foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere.
Through its vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that – where possible – are sustainably grown and naturally raised with respect for the animals, the land and the farmers who produce the food.
A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables Chipotle to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates more than 1,300 restaurants. For more information, visit Chipotle.com.
About the Chipotle Cultivate Foundation
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support family farms and their communities, educators and programs that teach younger generations about food matters, and ranchers and farmers who are working to develop more sustainable practices.