Old Navy, Saks, Others Join Lineup of Stores Entering Mayfair Collection

A host of new stores are in the works for Wauwatosa's new retail center, including several that haven't been mentioned before.

A sign promoting The Mayfair Collection includes Old Navy, previously unannounced, but there are many more retailers in store.
A sign promoting The Mayfair Collection includes Old Navy, previously unannounced, but there are many more retailers in store.
The builder of The Mayfair Collection confirmed Monday that space in the development is being divided for a slew of new stores, including Old Navy and Saks OFF 5th.

In addition to those and previously announced tenants, space is being designed for Carter's, Torrid, Maurices and Men's Wearhouse, according to Robert Retzke, construction superintendent for Premier Design & Build.

Retzke showed a spreadsheet outlining the status for nine retail tenants at the site north of Burleigh Street and west of U.S. Hwy 45. Here is the whole current lineup, in order of development:

There was no mention of any restaurant yet in the mix, something the developers have said they are hoping and negotiating for.

The Saks store had been rumored for some time. It's confirmation is a surprise only because it seems to compete head-to-head with Nordstrom Rack, the first tenant to have been announced.

Saks OFF 5th is a discount and clearance store line for high-end Saks Fifth Avenue, just as Nordstrom Rack is for its parent Nordstrom department stores. A full-line Nordstrom is in the works for Mayfair Mall, and both Wauwatosa Nordstrom stores are firsts in Wisconsin.

The OFF 5th store will also be Saks first presence in Wisconsin. The retailer's nearest stores are in Illinois – a full-line department store on Michigan Avenue in Chicago and OFF 5th stores in Schaumburg, Northbrook and at Gurnee Mills.

Old Navy, with fashion aimed at younger buyers, has stores at Brookfield Square mall and in Brown Deer.

Carter's offers a line of clothing and accesories for infants, toddlers and young children. It has several stores in Wisconsin but this would be the first in the Milwaukee area, with the nearest in Pleasant Prairie.

Torrid provides a full line plus-size women's apparel, and already has a store in Mayfair Mall.

Maurices has women's clothing for all sizes and has three area stores, at Brookfield Square, Southridge Mall and in Waukesha.

Men's Wearhouse, as the familiar name implies, has all men's clothing from tuxedos on down to casual wear. There are Men's Wearhouse stores nearby at Mayfair Mall, on Blue Mound Road in Brookfield and just south of Bayshore Mall.

Retzke said Monday that work on The Mayfair Collection was progressing well, and that crews had not been hampered by wet weather.

"We've been doing demolition up to now, and that isn't slowed by rain," he said. "If it continues when we get into some earth work, that could slow things up."
greensheet June 17, 2013 at 08:05 PM
I'll say it, and I'll say it again- One word- IKEA
Jim Price June 17, 2013 at 10:57 PM
Ah, Wauwatosa once had an IKEA in its grasp and turned its shoulder in favor of UWM. Maybe someday... somewhere...
Random Blog Commenter June 18, 2013 at 10:56 AM
The UWM project will ultimately pay more property taxes and provide better jobs in a variety of fields both public and private. Big box stores pay a very low tax rate in Wauwatosa and have a lower diversity in employment opportunities. Put IKEA next to Wauwatosa.


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