Walmart Uses Facebook and You Tube to Publicize Upcoming Tosa Neighborhood Market

Walmart has taken to You Tube and Facebook, in addition to traditional PR, to let Wauwatosa residents know its new neighborhood market will open June 20, bringing with it 80 jobs.

According to a company press release, the shop is the first such Walmart to open in Wisconsin and will be one of just 200 nationwide. It will be located at 3850 N. 124th St.

The new company manager, John Fitzgerald, who began his career with the corporation pushing carts in Sheboygan, took to You Tube to introduce himself to the community and encourage people to show up for the opening.  In another video, he tells residents what the store will entail. The store also has a Facebook site that contains photos that include an introduction from the store pharmacist.

The new store, which will be open all day every day, swings open its doors to the public at 8 a.m. June 20, following a 7:30 a.m. ribbon cutting with local dignitaries. Product giveaways, character appearances, and other events will occur throughout grand opening day, according to Walmart.

“We are excited that a vibrant, new business is opening in this location,” said Wauwatosa Mayor Kathleen Ehley, in a press release from Walmart. “Wauwatosa is a good-sized city, but a close-knit community, and we look forward to the store’s associates becoming engaged and involved as community partners.”

The store is housed in the old Jewel-Osco site. The city with contingent details, such as requiring it be in earth hues to avoid a big box discount feel.

Unique to the neighborhood market concept, the 38,000-square-foot store will feature a complete line of groceries, including a deli, bakery, alcohol, and local items like Usinger’s Sausage.

Walmart is donating $6,000 to community groups as part of the grand opening. Community groups seeking more information can go to the store’s site for more information.