Lady in Red Ready to Open – and to Help Kids Who Need Shoes

In a unique give-back program, owner of new East Tosa resale shop, opening Saturday, will send needy kids to Mayfair shoe store to pick out a pair they love.

  LaDonna Telford admits she's a shopaholic. But she also admits having had some feelings of guilt as she's brought home each haul – especially when adding to her stock of shoes, which she estimates at 150 pairs. Telford knows that there are families out there who can't afford anywhere near such largesse in bestowing footgear on their children, who might have just one or two pair to wear year-round. She is also an unabashedly Christian woman, and helping the poor comes as a natural mission to her. So, as Telford prepares to launch her first business, Lady in Red, a resale shop that essentially begins with clearing out her own overstocked collection, she's come up with a unique "give back to the community" plan. Under an arrangement with …

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