Panera Launches Hidden Menu
The menu is only available to those who know about it.
Panera Bread restaurant lovers now have an entirely new menu to enjoy. But there's a twist: You won’t see it advertised at any Panera location. That’s right, Panera has launched a new hidden menu, available only to those who know about it. The menu started in November of last year in New York City and has since expanded nationwide. According to Panera’s website the menu was developed by Scott Davis, Panera Bread’s Chief Concept Officer. “Panera’s off-the-menu dishes offer nourishing options that make sticking to New Year’s resolutions simple. All of these meal selections are an excellent source of protein and contain limited processed carbs,” an article on Panera's website reads. To order the dishes, just tell one of the Panera’s …
In this Article:
jbw
7:00 pm on Monday, February 18, 2013
That's a cute marketing idea, though it immediately brought to mind every movie and TV show where someone walks into a store and asks for the "special" merchandise after making sure there aren't any cops around. I'd be tempted to make something up just to see the reaction. "I'd like a Power fish taco, it's on the Hidden Menu". more ›