Rebranded Rosebud to Open with 'Bourne Legacy,' Then 'WaterWalk'

After major studio make, neighborhood screen will show locally produced film as testament to its roots.

Action... suspense.... thrills! The marquee lettering is up, announcing that the Rosebud Cinema will open Aug. 31 with "The Bourne Legacy," the fourth in that series of hold-your-breath films. But even though it's the much-anticipated opener – or reopener – for the one-screen movie house on North Avenue, it's only one film. The real action, and some suspense, too, is behind the scenes. And the proprietors are thrilled to see how it will fly. The action is a new approach to running a small cinema or two in a world of multiplex theatre operations who have 18 screens per location and 800 overall. The suspense is in making that approach work – film after film after film, without letup – while also ramping up and amping up the food and beverage…

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